How the world’s most famous people can aid in environmental awareness.
By Julia Jacobo
ABC News is taking a look at solutions for issues related to climate change and the environment with the series, “The Power of Us: People, The Climate, and Our Future.”
Your eyes do not deceive you — notable public figures are teaming up with sustainable brands and environmental movements more than ever before.
The sustainability movement is increasingly getting a boost from famous faces as celebrities lend their voices to causes close to their hearts and environmental issues that they are most concerned about, experts told ABC News.
The idea of celebrity endorsements is a well-known phenomenon, but the growing trend of famous people promoting environmental causes is emerging at the same time that the climate crisis is inching further into the public awareness, which amplifies the importance of getting messages promoting environmental action to the masses, Christy Denckla, an assistant professor of social and behavioral sciences at Harvard University, told ABC News.