LOS ANGELES, CA, UNITED STATES, October 24, 2024 /EINPresswire.com/ — Big Picture Ranch, the production company co-founded by filmmakers Josh and Rebecca Tickell, known for their work in environmental activism and sustainability-focused documentaries including “Kiss The Ground,” and “Common Ground,” announce the launch of the 100 Million Acres Pledge, an ambitious movement to regenerate 100 million acres of U.S. farmland by 2030. To support this mission, Big Picture Ranch is hoping to use this initiative as a driver to inspire farms, companies, consumers, and communities to take action and help transition the nation’s agricultural systems to regenerative practices.
Through a broad coalition of partners, including founding pledge member Maker’s Mark, this initiative serves as a catalyst to mobilize communities across the country. The 100 Million Acres Pledge encourages brands, farmers, and individuals to commit to transitioning 10% of U.S.-sourced acreage into certified regenerative systems by 2030, contributing to healthier soils, more resilient ecosystems, and a sustainable future.
“We are actively working towards our goal of regenerating 100 million acres — about 10 percent of U.S. farmland — and we’re already making significant strides. Our long-term vision is to expand this globally, with the aim of regenerating one billion acres, or 10 percent of all land managed by humans,” said filmmaker Josh Tickell.
“This initiative is about empowering people everywhere to participate in regenerating our farmlands, starting with schools, farms, and community groups,” said filmmaker Rebecca Harrell Tickell. “Together, we can reach the 100 million-acre goal and transform our food systems for the better.”
Initial brand partners of the campaign include: Alec’s Ice Cream, Ancient Nutrition, Applegate, Cheddies, Conservation Resources, Lil Bucks, Makers Mark, New Barn Organics, Oatman Farms, Onda, Outerknown, Pacha, Quinn, and Serenity Kids.
The Environmental Media Association’s annual awards also recognized ‘Avatar: The Way of Water,’ ‘Extrapolations,’ ‘Unstable’ and documentary ‘Common Ground.’