COMMON GROUND
About
By fusing journalistic expose’ with deeply personal stories from those on the front lines of the food movement, Common Ground unveils a dark web of money, power, and politics behind our broken food system. The film reveals how unjust practices forged our current farm system in which farmers of all colors are literally dying to feed us. The film profiles a hopeful and uplifting movement of… white, black, and… indigenous farmers who are using alternative “regenerative” models of agriculture that could balance the climate, save our health, and stabilize America’s economy – before it’s too late.
DISTRIBUTION: AMAZON MGM STUDIOS & PRIME VIDEO (2023)
GENRE: DOCUMENTARY
PRODUCERS / DIRECTORS: JOSH TICKELL & REBECCA TICKELL
NARRATORS: DONALD GLOVER, ROSARIO DAWSON, IAN SOMERHALDER, LAURA DERN, JASON MOMOA
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Why Certified Regenerative?
Regenerative agriculture is vital for restoring soil health, improving biodiversity, and increasing resilience to climate change. It integrates Indigenous knowledge, holistic management, and modern science to restore vital cycles of carbon, water, and nutrients. Practices like reduced tillage, cover cropping, and agroforestry enhance soil fertility, water retention, and overall environmental health. Regenerative farming also helps minimize chemical use, promoting long-term sustainability in contrast to industrial agriculture, which degrades the land over time.
Impact
50 Million Acres in Transition in the U.S.
As of 2025, over 50 million acres in the U.S. are transitioning to regenerative agriculture—up from less than 5 million a decade ago—fueled by Kiss the Ground and Common Ground.
Drove a Historic $20 Billion USDA Commitment
Following the awareness surge around Common Ground, the USDA committed $19.5 billion from the Inflation Reduction Act to support regenerative and climate-smart agriculture — the largest investment of its kind in U.S. history.
Growing Public Awareness
U.S. awareness of regenerative agriculture has nearly doubled since 2023, with 21% of adults now familiar with the term and 6.8% able to define it and understand its significance.
Take the Pledge. Join the movement. Regenerate 100 Million Acres.
Our Goal is to catalyze the shift of 100 million acres of US crop and rangeland into certified regenerative agriculture.
The U.S. has approximately 900 million acres of farm and rangeland. 100 million acres represents just over 10% of that. We believe 100 million acres is the necessary “tipping point” for regenerative agriculture to enter the mainstream.
The momentum of the regenerative movement is growing. Join the movement by taking the pledge today!
